CONTROP — Defining Clarity
Brand launch film · Defense and electro-optical systems
Commissioned by Shake Design for CONTROP Precision Technologies.
DL // MDC translated CONTROP’s new visual identity into a dynamic launch film for exhibition and digital use. Working within a deadline of less than one month, Dan Liberman led the creative and motion design, transforming the branding assets into a precise visual story built around clarity, advanced sensing, and mission-critical technology.
Role: Creative Direction & Motion Design
Branding and production: Shake Design
Delivery: Exhibition and digital launch
Timeline: Less than one month
Branding and production: Shake Design
Delivery: Exhibition and digital launch
Timeline: Less than one month
Overview
When ShakeDesign, a leading branding agency, approached us with an exciting project, we knew this would be a unique challenge. Their client, Controp Precision Technologies, a global leader in electro-optics, was undergoing a brand transformation. They needed a visually compelling film that would bring their new branding language to life in time for an upcoming exhibition.
The project required speed, precision, and creativity—all within a tight deadline of under a month.
The Challenge
Tight Timeline: The film had to be designed, animated, and finalized less than a month before the exhibition.
Strategic Storytelling: The video had to visually communicate Controp’s new identity while aligning with its core messaging: “Defining Clarity."
Seamless Integration: ShakeDesign’s branding elements must translate into a dynamic and impactful visual experience.
The Solution
Working closely with ShakeDesign, we crafted a film that seamlessly incorporated their new design language and Controp’s vision. Our process included:
Concept Development: Aligning with Controp’s precision, clarity, and innovation brand values.
Storyboarding & Motion Design: Ensuring fluid transitions and engaging storytelling.
High-End Animation & VFX: Bringing ShakeDesign’s design assets to life with smooth, immersive animations.
Final Touches & Delivery: Meeting the deadline while maintaining top-tier quality.
The Results
Exhibition Success: The film was showcased at Controp’s booth, enhancing engagement.
Client Satisfaction: ShakeDesign and Controp were highly pleased with the result.
Social Media Impact: Controp launched its new brand identity with the tagline “Bringing Clarity to Every Mission,” sharing the film across its platforms.
Controp’s official statement:
“Our new brand reflects this commitment to defining clarity in every step we take. We’re proud to share this milestone and excited for what’s next!”
ShakeDesign also praised the collaboration, writing:
“Working with Controp was an extraordinary experience. That’s what happens when a real purpose drives the work—everything connects!”
Final Thoughts
It was an honor to work on this project, which blended branding, storytelling, and motion design into one powerful visual experience. We’re incredibly grateful to ShakeDesign for their trust and partnership and to Controp for their inspiring vision.
